PREFACE ix
1. SHARED DESTINIES: KOREA AND CHUNG JU YUNG = 1
Confucian Tiger =4
Becoming a Global Player: Korea in the 1990s = 5
Entrepreneurship and Economic Growth =8
2. KOREAS ENTREPRENEURIAL HERITAGE = 12
Mythical Beginnings = 15
Creating a Nation: The Silla Dynasty = 18
Koryo and the Rise of Confucianism = 19
Choson and the Sejong Renaissance = 23
Shattered Dreams: Invasion and Occupation = 25
3. LEARNING THE BUSINESS = 28
The Farmers Son = 28
Becoming a Rice Merchant = 35
The Car Repair Shop = 37
Creating the Mother Company = 41
4. REBUILDING THE HOMELAND = 47
Building Bridges = 48
The New Business-Government Partnership = 53
Engines of Growth = 57
Learning the Hard Way = 63
Building a Better Dam = 64
Koreas Autobahn = 66
5. DRIVING IS BELIEVING = 72
Apprenticeship with Ford = 76
Building a National Car = 78
Working on the Line = 80
Exploring Overseas Markets = 81
East to America = 84
Global Ambitions = 89
6. VICTORY AT SEA = 94
Launching the Atlantic Baron = 95
Capitalizing on Adversity = 98
Diversifying Offshore = 101
Cultivating New Frontiers = 103
Setting New Records = 105
7. CONTRACTOR TO THE WORLD = 108
Jubail Harbor and the Spirit of Adventure = 111
Working in Desert Sands = 114
Changing Political Fortunes = 117
8. JOINING THE HIGH-TECH RACE = 123
California Dreaming = 124
The Battle for Semiconductors = 130
Joining the Technology Club = 135
9. BUMPY ROAD TO LABOR PEACE = 139
From Farms to Factories = 140
Rising Expectations = 142
Renegotiating the Social Contract = 144
The New Industrial Order = 148
10. OLYMPIC PURSUITS = 153
The Seoul Olympics = 155
Emerging Opportunities in Russia and China = 160
Going Home: North Korean Odyssey = 164
11. PASSING THE TORCH = 170
All in the Family = 170
The Honorary Chairman = 173
Under New Management = 174
At Home with Chairman Chung = 179
12. INTO THE POLITICAL MAELSTROM = 183
Taking on the Government = 186
Running for President = 188
Paying the Price = 193
The New Political Landscape = 197
13. DEVELOPING THE HYUNDAI SPIRIT = 200
The Original Road Warriors = 202
Management Philosophy and Corporate Culture = 204
A Day in the Life of a Hyundai Salaryman = 210
Training for Success = 213
Women at Work = 216
14. LESSONS FOR THE GLOBAL ENTREPRENEUR = 219
Hyundai Today = 220
The Legacy of Chung Ju Yung = 223
Reflections on an Entrepreneurial Life = 229
Lessons for the West = 232
APPENDIX A: PRINCIPAL COMPANIES OF THE HYUNDAI BUSINESS GROUP = 239
APPENDIX B: HYUNDAIS MAJOR RESEARCH CENTERS AND INSTITUTES = 241
APPENDIX C: CHRONOLOGY OF EVENTS = 242
NOTES = 251
SELECTED REFERENCES = 269
INDEX = 273
아산리더십연구원
어도비리더
워드뷰어
파워포인트뷰어
엑셀뷰어
한컴오피스뷰어
